eu targets gaming companies over deceptive monetization
european regulators have launched investigations into 10 gaming firms, including activision blizzard and ubisoft, over alleged manipulative practices. the focus is on tactics that may exploit minors and vulnerable players.
Why it matters
players may face changes in how games are monetized, affecting spending and gameplay experiences.
regulators accuse firms of dark patterns
the eu's consumer protection authorities claim companies use tactics like misleading notifications and hidden costs to influence spending.
Common questions
which companies are involved in the investigation?
activision blizzard and ubisoft are among the 10 firms under scrutiny.
Sources
- The EU Is Coming For Gaming’s Most Manipulative Monetization Tactics By Darryn Bonthuys, GameSpot · gamespot.com
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